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ASA SELECTION

ASA SELECTION

»Klare Formen. Klare Farben.« This is the philosophy of the ceramic brand ASA SELECTION. The success story of the company began in 1976 in Höhr-Grenzhausen, Germany. Founder and designer Yvonne Schubkegel has always followed her vision; her idea of how products should be to make people feel comfortable in their presence. This results in everyday objects that radiate emotion and warmth through simple design and natural colors.

The collections of ASA SELECTION are unconventional, authentic, and innovative. They reflect the spirit of the times and combine good design with high quality. A table set with ASA SELECTION tableware creates a cozy, friendly atmosphere and invites hosts and guests to linger. The products appear both sympathetic and familiar. People like to hold them, feel the material and shape, and enjoy their pure beauty. Under the brand ASA SELECTION, you will find beautifully designed porcelain and stoneware services, practical kitchen helpers, matching series made of glass and wood, decorative and home accessories such as placemats, vases, and much more.

»Simple things are beautiful – das Schöne liegt im Einfachen«. This core message of the brand is found in every article. Whether handmade stoneware from Portugal like »Form’art« or »Poké«, whether handle mugs »Hey!« or the enchanting little world of »Variété du Soleil« - ASA SELECTION turns everyday things into something special with great sensitivity.

The company was again awarded the industry prize "German Brand Award" by the German Design Council in 2023 in the category »Excellent Brands – Interior & Living«. An additional proof of the brand competence of the lifestyle label.

ASA SELECTION

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