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ASA SELECTION

ASA SELECTION

»Clear shapes. Clear colors« This is the philosophy of the ceramic brand ASA SELECTION. In 1976, the company's success story began in Höhr-Grenzhausen, Germany. Company founder and designer Yvonne Schubkegel followed her vision from the very beginning; her idea of how products should be so that people feel good in their presence. This is how utilitarian objects are created that radiate emotion and warmth through simple shapes and natural colors.

The collections of ASA SELECTION are unconventional, authentic, and innovative. They reflect the spirit of the times and combine good design with high quality. A table set with ASA SELECTION tableware creates a cozy, friendly atmosphere and invites hosts and guests to linger. The products are both appealing and familiar. You like to take them in your hand, feel the material and the shape, and enjoy their pure beauty. Under the brand ASA SELECTION you will find shapely service made of porcelain and stoneware, practical kitchen gadgets, matching series of glass and wood, decorative and home accessories such as placemats, vases, and much more.

»Simple things are beautiful - the beauty lies in the simple«. This core message of the brand can be found in every article. Whether it's handmade stoneware from Portugal such as »Form’art«or »Poké«, whether it's the handle mug »Hey!« or the small magical world of »Variété du Soleil« - ASA SELECTION turns everyday things into something special with a great deal of flair.

The company was once again awarded the industry prize "German Brand Award" by the German Design Council in the category »Excellent Brands - Interior & Living« in 2023. Additional proof of the lifestyle label's brand competence.